50 SEO Tricks
SEO Trick #50: Build a few web pages for experimental purposes. See how ranking
responds to specific tweaks. Log your finding and progress.
SEO Trick #49: Change web pages that consistently rank poorly. META, TITLE and even
content. Without improvement, change every 3-4 months.
SEO Trick #48: If you sell products, create merchant accounts with Yahoo Shopping,
Amazon, eBay, etc. Let those resources work for you.
SEO Trick #47: If you sell physical products, publish them in Google Products. Implement
descriptive keyword phrases in your XML posts.
SEO Trick #46: If one page has 2 links pointing to the same location, Google only
considers the text and attributes of the first link.
SEO Trick #45: Search engine spiders may see "WWW.domain.com" and "domain.com" as
2 separate web sites, therefore cutting link-juice in half.
SEO Trick #44: While Google pagerank does not directly impact your keyword ranking,
it influences how often and how deep your site is indexed.
SEO Trick #43: Be patient with SEO. It may take weeks for SEO changes to take effect.
Make sure prior changes take root before changing again.
SEO Trick #42: You can optimize for more than web sites. Depending on your business
model, SEO can apply to video, audio, images and articles.
SEO Trick #41: Consider "article swapping" as a means for building inbound links.
This technique not only builds links, but boosts content.
SEO Trick #40: Google AdWords states that a "www" before your domain name increases
clicks. Carry this through to SEO with canonicalization.
SEO Trick #39: Your "h1" tag should integrate the focus keywords used in your TITLE
and META descriptions. Stick to a tight keyword theme.
SEO Trick #38: Every web page should include a keyword-based headline tag "h1".
Maintain font size with style tags.
SEO Trick #37: Implement search-friendly URLs. Many shopping carts and CMS' use
dynamic links that interfere with search engine indexing.
SEO Trick #36: Site ranking cannot be punished for bad inbound links. However it
can be punished for linking to bad sites, such as link farms.
SEO Trick #35: Human factors matter. SEO friendly efforts must also be human friendly.
Once you gain clicks, you still need to make the sale.
SEO Trick #34: Search engines prefer fresh content over static. Fresh content can
come from articles, blogs, site interaction & social media.
SEO Trick #33: Domain registrars sell ownership privacy protection. Don't buy it
if interested in SEO! The search engines want transparency.
SEO Trick #32: The content around a link carries weight for the linked page. Be
descriptive and integrate targeted keywords.
SEO Trick #31: Don't try to do too much with one web page. Likewise don't try to
do too much with one web site. Search engines want focus.
SEO Trick #30: Use the "STRONG" tag to emphasize targeted keywords. Use "BOLD" for
aesthetics, where the phrase is not targeted for ranking.
SEO Trick #29: Maintain clean web site code. Follow WC3 standards, fix broken links
& images, remove 404 errors, no frames, use static URLs.
SEO Trick #28: Fast site indexing for Google can occur through Google-owned media,
including Blogger, Knol, Buzz, Google News, and You Tube.
SEO Trick #27: Link quality is more important than link quantity. The sum of the
inbound pagerank (link juice) is what matters.
SEO Trick #26: Don't hyperlink generic text like "buy now" or "click here." Use
keyword-based content in your links. For example: For professional assistance,
consider SharpNET's SEO marketing services.
SEO Trick #25: Use descriptive content for items in your shopping cart. Don't call
it "item 13324". Utilize the "title" link attribute.
SEO Trick #24: Regularlly add new content to your web site. Blogs, tips and articles
work well. Search engines favor frequently updated sites.
SEO Trick #23: Implement keyword research when writing articles and newsletters.
Host the content on your web site with clean navigation.
SEO Trick #22: Don't like begging for inbound links? Try writing articles and submitting
them to article submission sites. Target ~450 words.
SEO Trick #21: Do not use a pure Flash or graphical home page. Always make sure
you have a healthy amount of content and solid navigation.
SEO Trick #20: Use Google Webmaster Tools to identify up-and-coming rankings. Optimize
these search ranking impressions and watch them climb.
SEO Trick #19: When you engage in PPC, you can save money by not bidding on phrases
where you already have strong organic rankings.
SEO Trick #18: The length of time your domain is reserved can influence pagerank.
A long registration period indicates long-term ambitions.
SEO Trick #17: Many Tier 1 search engines factor in the age of a domain name when
determining pagerank. It established business maturity.
SEO Trick #16: SEO friendly web design begins with keyword research. Keywords should
influence domains, page names, tags/attributes & content.
SEO Trick #15: Never allow a 404 error. Implement error handling to bounce 404 errors
back to your web site. Consider turning a 404 into a 301.
SEO Trick #14: The use of "301 redirects" are critical for transferring established
ranking from an old web site to a new web design.
SEO Trick #13: There is no such thing as a "duplicate content penalty." Google has
confirmed. Factors other than content influence rank.
SEO Trick #12: Build web pages and not list items "li". Rather than displaying a
list of services/products, dedicate a web page to each item.
SEO Trick #11: Don't pass on "link juice" unless necessary. Use the [rel="nofollow"]
attribute if you don't want link credit passed on.
SEO Trick #10: Submit to more than only the Tier 1 search engines. Tier 2 search
engines can drive traffic, and count as inbound links.
SEO Trick #9: For any page intended for SEO, include a minimum of 400 words per
page. Make sure the content is supported by keyword research.
SEO Trick #8: Build an XML and HTML sitemap to ensure thorough search engine bot
crawling. Free online sitemap resources can help you.
SEO Trick #7: If you service only a local community, optimize your web site for
that community. Tap the local biz tools of each search engine.
SEO Trick #6: Google has declaired that page-load speed will impact search engine
ranking. Page load spead should be under 2 seconds.
SEO Trick #5: Include at least 1 outbound link to a non-competitive authority web
site in your industry. Google has made this point very clear.
SEO Trick #4: Implement keyword-friendly title and alt attributes to links and images.
Similarly, use keywords in your web page names.
SEO Trick #3: Perform keyword research to identify phrases used to represent your
products and services. Each page optimized to a unique word.
SEO Trick #2: Don't try to optimize too many keywords on one page. Keep a narrow
focus and keyword theme on a page by page basis.
SEO Trick #1: Use META tags for your Title, Description and Keywords. Keep META
tags relevant to the content of each individual page.
|